
Fred Rogers didn’t have a television show as much as he had a televised children’s ministry (he was an ordained Presbyterian minister). His goal was to offer a gentle space and time for fostering the spirits of all children. He made things with items found around the house – cardboard boxes and tubes, crayons, and construction paper. He kept a routine, providing stability every time he walked in the front door, took off his jacket, and put on his sweater and sneakers. Off the air, he was an advocate for children’s rights and the beneficial use of broadcast airtime.
This year, the opening theme to Mr Roger’s Neighborhood was featured in a Super Bowl ad for a mortgage company, complete with a pan-over of a neighborhood similar to the one that started the PBS show. Lady Gaga provided the vocals. It’s a lovely couple of vignettes that tug at the emotions, Redfin showing up on a phone at the start, with Rocket Mortgage and Own the Dream tagline at the end.
This isn’t the first time songs that defined and inspired generations have been used to sell products. Many artists have had their music featured in ads – The Rolling Stones and The Beatles come to mind. Willingly or unwillingly, artists find their music hawking all kinds of products. But something about hearing the opening to Mr. Roger’s Neighborhood hits in a different part of the heart and spirit. At least for me.
I’m convinced that the Holy Spirit is nowhere near as picky as I am when it comes to showing up. Love and the Sacred break into our world in the most ordinary and freaky places. If we have eyes to see and ears to hear, Love for Neighbor, Self, and God surrounds us.
If the Super Bowl ad convinces one person to reach out in love and service to someone else, does it matter that it was all meant to fill the company coffers?
What if the Super Bowl ad damages one soul because it equates being a neighbor with consumerism?
To learn more about Mr. Rogers, visit misterrogers.org









